The Art of Content: Putting Creation Before Audience


In recent discussions about content strategy, a revelation struck me like a lightning bolt—most of us are approaching content creation the wrong way. Whether it’s our social profiles, business endeavors, or artistic pursuits, there’s a common misstep that’s hindering our creative potential. Let’s dive into the heart of the matter and explore why, in the realm of art, the audience often comes last.

The Artistic Paradigm

Art, in its purest form, is a deeply personal expression. Whether you’re a painter, a musician, or a business professional seeking improvement, the act of creation is, at its core, an artistic endeavor. It’s about pouring your essence into something that resonates with your own vision and values.

Creating for Oneself

When artists embark on a project, the audience isn’t the primary consideration. The creation is a manifestation of the artist’s inner world, a canvas on which their thoughts, emotions, and ideas come to life. It’s an act of self-expression, a journey of authenticity.

The Unexpected Benefit

Surprisingly, the paradox is that when you create something truly for yourself, you often end up delivering the best possible experience for the audience. The authenticity, passion, and genuine connection embedded in the creation have a magnetic effect on those who engage with it.

The Pitfalls of External Validation

A common trap many fall into, myself included, is creating content with the sole intention of pleasing others. When the driving force behind your creation is external validation, it can lead to mediocrity and a disconnect between your true artistic potential and what reaches your audience.

The Commerce vs. Art Dilemma

It’s crucial to distinguish between art and commerce in content creation. When your focus shifts solely to creating content for others, you’re navigating the waters of commerce, not art. True art emanates from a place of authenticity and passion, transcending the boundaries of market trends and external expectations.

A Call to Self-Reflection

As I scrutinize my own content and observe the landscape of social media, I recognize a prevalent issue—content that falls below the bar of excellence. The realization dawns that this often occurs when creators lack genuine care for their creations, crafting content in the hopes that it will please an audience.

Striving for Improvement

Acknowledging this misstep is the first step toward improvement. It’s an admission that even my own creations have room for growth, and a commitment to be better. The journey towards elevated content begins with a shift in mindset—from creating for external approval to creating for the sheer joy of self-expression.

The Essence of True Artistry

In essence, the crux of the matter lies in understanding that true artistry thrives when the creator is immersed in the act of creation itself. It’s an intimate dance between the creator and their craft, a dance that, interestingly enough, leads to a more profound connection with the audience.

Beyond Good and Bad

Art defies the limitations of a simplistic “good” or “bad” judgment. It’s about authenticity, vulnerability, and the courage to express oneself freely. When authenticity becomes the driving force, the lines between artist and audience blur, fostering a deeper connection that transcends traditional notions of success.

Conclusion: Embracing the Artistic Journey

As we navigate the realms of content creation, let’s pause and reflect on our motives. Are we creating to check boxes for others, or are we engaging in a true act of artistic expression? The realization that the audience comes last in the hierarchy of creation doesn’t diminish their importance—it enhances it. For in creating for oneself, we inadvertently create for a broader, more appreciative audience. Let’s embark on this journey of self-discovery and artistic expression, redefining the way we approach content creation in our social, business, and personal spheres.

Note by the author: this blog was inspirted by the teachings of Rick Rubin and his book, the Creative Act.

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