Referral Reliant to Closing in Under 2 Weeks
Dawn, the owner and founder of Spark Your Inner Gold, wanted to enlighten other women with a course that empowered female entrepreneurs for business success. She, herself, has been in business for over a year, but was finding it difficult to attract the attention of the right type of prospective client.
She was using word of mouth, referrals through her yoga classes, and scouring other people’s Facebook groups offering her services. But, this took A LOT of time. This took her attention away from her clients and providing them with the content she had to offer to bring them fulfillment and success. This had her losing sleep and not gaining clients rapidly enough.
Dawn knew that there had to be a way to get her course in front of the right people without her spending her time and resources on an area of business she was not familiar with. That’s where Mayhem Digital Media came in.
Before this, she had never sold her course online. She was hesitant that her business would not speak to the women she wanted to help online. She was worried she would not get a return, but was hoping for ANY movement, and get to AT LEAST a break-even point to make her feel like there was progress.
Our client is a high-ticket women’s entrepreneur coach. Through his courses, she helps women break through past trauma, learn to heal those wounds, and step into their authentic feminine energy.
Dawn reached out to Mayhem Digital Media to achieve the following goals:
Double her client count and reduce the amount of time she had to spend searching for the right client, figure out how to leverage her time by putting out a bit of money and then reinvesting that capital back into the business, & attract higher quality leads who would genuinely benefit from her offerings.
Our mission as her agency was to transition her efforts away from other people’s groups, into a lead gen & appointment setting machine that she had control over. Through the power of Facebook/IG Ads, we would target a high-caliber audience truly reflective of her brand’s value.
Spark Your Inner Gold already had a simple offer that was proven to help the women with a specific need. While consulting with Wayne, we worked on a thorough detailed assessment of her current business model, provided her a “behind the curtain” look at what we had done with other coaches, and laid her expectations out clearly before she even came on board. She then trusted the process by signing with Mayhem Digital Media in October of 2021.
Dawn worked with the Mayhem team to gain a better understanding and detailed breakdown of her ideal client. They worked together on creating flexible payment options for her clients and she agreed to SHOW UP and CALL all her leads daily. And in ONE week, her campaign was launched.
What Happened Next
Within 1.5 weeks of the ad campaign launching, Spark Your Inner Gold had booked 5 appointments within her calendar. On the SECOND call, Dawn had her 1ST ONLINE SALE, which was 2x her ROI in her first month of working with a knowledgeable team.
Even better? Before we stepped in, Dawn felt that the leads trickling in as a result of her organic strategies were never enough to get her business to the next level, even though she spent hours a day trying to hone her ability in that segment of her business. That’s incredibly frustrating! Who wants to have long, laborious weeks trying to speak to your audience only to have it fall on deaf ears?
Once our campaign got rolling, we had 5 high-quality booked calls inside of the first week!
To fuel the fire, the leads that started to come in had already consumed her video content with proven testimonials she had of clients overflowing with gratitude from the services she rendered, so we knew those raising their hands felt she could help. Our client is still, to this day, regularly getting booking calls with her idea audience, and never has to worry about how to get her next appointment booked again..
Mayhem Digital Media was able to achieve notable, quantifiable results for our client in a short amount of time:
Successfully doubled ROAS in less than 30 days. Regularly attract an audience to get to know her through a digital newspaper that included client testimonial videos, which built her authority in the space.
Even more than the black and white numbers, the long-term benefits our client has enjoyed are invaluable:
Targeting people who already show a vested interest in the business means lead generation gets you more quality for less money
Lower cost per lead means money leftover to grow and expand the business.
Higher quality of leads means less time wasted on meetings that end up going nowhere.
Less time on calls that drain your energy reduces stress and gives you more motivation to help the people who can really benefit from your expertise.
Working with clients of a higher caliber allows you to raise your prices and recognize the value of your time and hard work.
Do you ever feel this way? Spending most days frustrated, fighting for every sale, and feeling like you’re going nowhere fast?
There is a better way. We can transform that stress into success and stagnation into a highly profitable machine where you can work less and serve people in a deeper way.
Is it your turn?