Wayne Ledoux

Wayne Ledoux is the founder of Team Mayhem, a digital marketing and systems consultancy specializing in growth for ADU and tiny home builders across the United States. With more than 15 years of experience in digital marketing, Wayne has helped construction and development businesses move from referral-dependent operations to predictable, scalable client acquisition systems. Wayne’s work sits at the intersection of performance marketing, sales systems, and operational leverage. His team designs and manages end-to-end growth infrastructure including paid media, lead qualification, CRM automation, sales process optimization, and AI-powered tools tailored specifically to the ADU and residential construction markets. Under Wayne’s leadership, Team Mayhem has delivered measurable outcomes for builders, including clients generating $500,000 in revenue within 24 hours, $1.7 million in 30 days, $3.5 million in 90 days, and multiple builders closing five or more ADU or tiny home projects in a single month. These results are driven not by volume tactics, but by systems that align marketing, sales, and follow-up into a single, repeatable machine. Wayne is also the creator of Up to Code: The Complete AI Home Customizer, an AI-driven platform designed to help homeowners and builders visualize, customize, and scope ADU projects more effectively, bridging the gap between early interest and qualified demand. Known for his direct, no-fluff approach, Wayne focuses on helping builders think beyond short-term lead generation and instead build durable pipelines that support long-term growth, team stability, and personal freedom. His perspective is shaped by a background in military service, formal marketing education, and years of hands-on experience building and scaling service-based businesses. Wayne regularly shares insights on digital marketing, systems thinking, and the future of housing, and is a sought-after advisor for builders looking to scale with clarity rather than chaos.

How a Cookie Company and Savvy Marketing Sell $100 Cookies

Introduction We all have that moment when you fear that investing in ads might just drain your pockets. I’ve got a story from an online cookie seller that just may flip the script. It’s a tale of knowing your audience, crafting killer videos, and having a product so good it practically sells itself. The Sweet […]

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The Art of Content: Putting Creation Before Audience

Introduction In recent discussions about content strategy, a revelation struck me like a lightning bolt—most of us are approaching content creation the wrong way. Whether it’s our social profiles, business endeavors, or artistic pursuits, there’s a common misstep that’s hindering our creative potential. Let’s dive into the heart of the matter and explore why, in

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Navigating Guarantees in the Marketing World: A Candid Exploration

The Double-Edged Sword Let’s dive into the often tumultuous world of guarantees in marketing, a concept that, while sought after by consumers, poses a challenge for service providers. It’s a balancing act, a double-edged sword that leaves us all a bit suspicious of the promises that accompany every purchase. Consumer’s Perspective As consumers, we crave

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Navigating the Twists: A Tale of Ups, Downs, and Endless Gratitude

Intro Spent a good three hours this weekend wrestling with tech to whip up a Reel from some awesome photos. Tech said “nope,” so here I am, dishing out the lowdown in text form. Strap in for the ride through my journey—straight from success to humility and a whole lot of thankfulness. The Entrepreneurial Rollercoaster

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Navigating Business Challenges: A Fresh Perspective on Appointments and Progress

Navigating Business Challenges: A Fresh Perspective on Appointments and Progress Introduction In the realm of business, challenges are an inevitable part of the journey. Lately, I’ve observed numerous individuals sharing their struggles, and one prevalent issue seems to be appointments getting ghosted. It’s a frustrating experience, often overshadowing the concern of not having enough leads.

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