Wayne Ledoux

Wayne Ledoux is the founder of Team Mayhem, a digital marketing and systems consultancy specializing in growth for ADU and tiny home builders across the United States. With more than 15 years of experience in digital marketing, Wayne has helped construction and development businesses move from referral-dependent operations to predictable, scalable client acquisition systems. Wayne’s work sits at the intersection of performance marketing, sales systems, and operational leverage. His team designs and manages end-to-end growth infrastructure including paid media, lead qualification, CRM automation, sales process optimization, and AI-powered tools tailored specifically to the ADU and residential construction markets. Under Wayne’s leadership, Team Mayhem has delivered measurable outcomes for builders, including clients generating $500,000 in revenue within 24 hours, $1.7 million in 30 days, $3.5 million in 90 days, and multiple builders closing five or more ADU or tiny home projects in a single month. These results are driven not by volume tactics, but by systems that align marketing, sales, and follow-up into a single, repeatable machine. Wayne is also the creator of Up to Code: The Complete AI Home Customizer, an AI-driven platform designed to help homeowners and builders visualize, customize, and scope ADU projects more effectively, bridging the gap between early interest and qualified demand. Known for his direct, no-fluff approach, Wayne focuses on helping builders think beyond short-term lead generation and instead build durable pipelines that support long-term growth, team stability, and personal freedom. His perspective is shaped by a background in military service, formal marketing education, and years of hands-on experience building and scaling service-based businesses. Wayne regularly shares insights on digital marketing, systems thinking, and the future of housing, and is a sought-after advisor for builders looking to scale with clarity rather than chaos.

A Week on Stage: Unveiling Profound Insights from Live Speaking

Introduction In the past few years, we have grown accustomed to virtual interactions, but there’s something uniquely invigorating about standing in front of a live audience. Recently, I had the opportunity to speak live for an entire week, and the experience was nothing short of transformative. In this blog post, we’ll delve into the profound […]

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Rethinking Business Scaling: Beyond the “Scaling Your Business” Hype

Introduction I’m going to get into a topic today that is a sore subject both for online entrepreneurs and agencies alike is guaranteed growth programs. And thanks to the digital climate over the last couple years, the traditional promises of “$100k months” and rapid scaling are beginning to feel hollow for many of us. There’s

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Meta Advertising 101: Unveiling the Secrets They Won’t Tell You

We’ve talked to literally 100s of 1000s of entrepenuers, coaches and business owners about what platfrom they should be putting their efforts into, and it was not surprising that most folks have issues when it comes to advertising on Meta. Mastering Meta advertising demands more than just boosting your posts. (In fact, never do that.

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Crafting Effective Content for Social Media Platforms

If you are involved in selling stuff online, whether it is a digital product or you are in the E-comm space, it’s crucial for you to understand that one size does not fit all. Every platform has its own distinct algorithms and user behaviors that influence the visibility of content. In this blog post, we’ll

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Unravelling the Marketing Myth: Inbound Strategies that Truly Work

Introduction If you’ve been an entrepreneur for any length of time, you know how easy it is to get caught up in the whirlwind of new strategies, funnels, and platforms. I’m uniquly qualified in this space, with dozens of stratgies, tips and trick that I’ve made money with, and lhelped others along the way, and

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Unlocking Advertising Success: A Holistic Approach

In our little corner of the world of advertising, achieving the desired results requires more than just showcasing your services, how much you can do and at the lowest ptrice. Today, we are going to dive into four crucial considerations that can transform your advertising strategy and elevate your outcomes. 1. Shifting Focus: From Features

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The Unpredictability of Success: Embracing Resilience and Persistence

Introduction If there is one thing that I have learned from being in business for 7 years, success is never a guaranteed outcome. Today, we reflect on a day where despite solid groundwork and apparent commitment, we find ourselves empty-handed after four promising appointments. The lesson learned? Always be doing more. The Illusion of Certainty

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Unpacking the Fear: Overcoming Adverse Reactions to Advertisements

Introduction Just the other day, as my wife and I settled into the comfort of a football game, work thoughts were lingering, bringing to the forefront a recurring theme from recent discussions—fear. Specifically the fear of failure. It’s a fear manifested in two interconnected concerns, which ultimately boil down to a singular apprehension. Today, we

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Navigating the LinkedIn Landscape: Is It Really the #1 Platform for Business?

Introduction In the ever-evolving world of social media, recommendations from successful influencers and entrepreneurs can hold significant weight. Recently, Gary Vee touted LinkedIn as the #1 social media platform for business, prompting many to re-evaluate our presence on the platform. Intrigued, we delved into the LinkedIn experience, only to encounter a mixed bag of interactions

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Reviving Motivation: A Journey Back to Inspiration

Introduction Lately, I’ve found myself in a slump—a lack of inspiration and motivation to perform at the high level I’ve grown accustomed to over the past year and a half. The people, interactions, and even my journaling practice have all felt monotonous and uninspiring. For someone like me, whose day hinges on the grounding ritual

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