The Tale of Two Chiros: A Lesson in Customer Experience for Entrepreneurs – Part 1

A Painful Revelation

My back has been killing me, so I’ve visited a couple of chiropractors lately. And let me tell you, the experiences couldn’t have been more different. It’s not just about sore backs and adjustments; it’s about the journey as a customer and what it teaches us about business deliverability, especially for coaches, business owners, and entrepreneurs like you.

Chiro #1: The Rushed Encounter

I found both chiros on Groupon, seeking relief for the same issue, and paid the same price for both “packages.” Yet, the customer experience at Chiro #1 left much to be desired. After a brief examination, I was swiftly told what was wrong and handed a hefty quote for additional sessions. The whole encounter felt rushed, transactional, and left me skeptical.

Chiro #2: The Personal Touch

On the other hand, Chiro #2 was a breath of fresh air. From the moment I walked in, I was greeted warmly by the receptionist and offered refreshments. The owner, accompanied by his wife, took the time to understand my pain, my background, and even engaged in a meaningful conversation. The process felt personalized, and I left feeling optimistic.

The Business Lesson: Be Chiro #2

Why share this story? Because it’s a stark reminder of the importance of customer experience in business growth. Many of you have incredible potential and shiny offerings, but without a solid process like Chiro #2, you risk falling short. It’s not just about talent; it’s about having a system that speaks volumes for you.

The Importance of a Solid Sales System

Having a badass system and process is what sets you apart from the competition. It’s not just about flashy marketing; it’s about delivering value consistently. Chiro #2 might have a larger quote and a longer-term plan, but it’s the trust and genuine care that will bring me back.

Are You Ready to Be Chiro #2?

So, entrepreneurs, coaches, and business owners, I leave you with this question: Are you ready to be Chiro #2? It’s not just about making the sale; it’s about building relationships and providing value every step of the way. If you’re ready to step up your game and ensure your business delivers exceptional experiences, it’s time to embrace the process.

Stay tuned for Part 2 of this saga….

Interested in optimizing your business’s sales system for exceptional customer experiences? Book a call with Mayhem Digital today to learn how we can help you always know where your next lead, appointment, and client are coming from.

Author

Wayne Ledoux

Wayne Ledoux is the founder of Team Mayhem, a digital marketing and systems consultancy specializing in growth for ADU and tiny home builders across the United States. With more than 15 years of experience in digital marketing, Wayne has helped construction and development businesses move from referral-dependent operations to predictable, scalable client acquisition systems.

Wayne’s work sits at the intersection of performance marketing, sales systems, and operational leverage. His team designs and manages end-to-end growth infrastructure including paid media, lead qualification, CRM automation, sales process optimization, and AI-powered tools tailored specifically to the ADU and residential construction markets.

Under Wayne’s leadership, Team Mayhem has delivered measurable outcomes for builders, including clients generating $500,000 in revenue within 24 hours, $1.7 million in 30 days, $3.5 million in 90 days, and multiple builders closing five or more ADU or tiny home projects in a single month. These results are driven not by volume tactics, but by systems that align marketing, sales, and follow-up into a single, repeatable machine.

Wayne is also the creator of Up to Code: The Complete AI Home Customizer, an AI-driven platform designed to help homeowners and builders visualize, customize, and scope ADU projects more effectively, bridging the gap between early interest and qualified demand.

Known for his direct, no-fluff approach, Wayne focuses on helping builders think beyond short-term lead generation and instead build durable pipelines that support long-term growth, team stability, and personal freedom. His perspective is shaped by a background in military service, formal marketing education, and years of hands-on experience building and scaling service-based businesses.

Wayne regularly shares insights on digital marketing, systems thinking, and the future of housing, and is a sought-after advisor for builders looking to scale with clarity rather than chaos.

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