Meta Advertising 101: Unveiling the Secrets They Won’t Tell You

We’ve talked to literally 100s of 1000s of entrepenuers, coaches and business owners about what platfrom they should be putting their efforts into, and it was not surprising that most folks have issues when it comes to advertising on Meta. Mastering Meta advertising demands more than just boosting your posts. (In fact, never do that. Its a gigantic waste of money) In this guide, we’ll explore three advertising tips that social channels won’t openly share. If you’re aiming to kickstart a successful funnel or reel in leads, pay close attention.

Tip One: Never Boost a Post – You’re Throwing Money at Zuck

Boosting posts might seem like a quick fix, but it’s akin to tossing your money into the void of Zuck’s empire. We here at mayhem blame those at the platfrom for not setting improper expecations when it comes to the knowlege of how a boosted post works. Boosting will how your ad to any one and everyone no matter what stage of the buying proces you are in, so if you are looking to generate leads or appointments for a high ticket offer ( a middle of funnel activity), you will be sorely disappointed. Instead, opt for a more strategic approach that aligns with your goals. If you need to develop an apprach that will actually attract people ready to talk, book a call below.

Tip Two: Embrace Ads Manager for Superior Control

Put away your mobile phone for a moment and open your laptop. The Ads Manager is your gateway to lower costs and enhanced targeting. We’ve tested it, and the results speak for themselves. Take control and maximize your advertising efficiency.

Tip Three: Daily Content Creation, Even If Not for Ads

Consistency is key, even if you don’t plan to turn every piece of content into an ad. The algorithm favors active accounts, particularly those spending money. Craft at least one piece of content every day to keep your account in the algorithm’s good graces.


Ready to elevate your Meta advertising game and unlock the full potential of your campaigns? We’re here to help. Book a call with us here and let’s strategize your path to advertising success. Don’t settle for the standard tips – embrace the tactics that truly make a difference.

Author

  • Wayne Ledoux is the founder of Team Mayhem, a digital marketing and systems consultancy specializing in growth for ADU and tiny home builders across the United States. With more than 15 years of experience in digital marketing, Wayne has helped construction and development businesses move from referral-dependent operations to predictable, scalable client acquisition systems.

    Wayne’s work sits at the intersection of performance marketing, sales systems, and operational leverage. His team designs and manages end-to-end growth infrastructure including paid media, lead qualification, CRM automation, sales process optimization, and AI-powered tools tailored specifically to the ADU and residential construction markets.

    Under Wayne’s leadership, Team Mayhem has delivered measurable outcomes for builders, including clients generating $500,000 in revenue within 24 hours, $1.7 million in 30 days, $3.5 million in 90 days, and multiple builders closing five or more ADU or tiny home projects in a single month. These results are driven not by volume tactics, but by systems that align marketing, sales, and follow-up into a single, repeatable machine.

    Wayne is also the creator of Up to Code: The Complete AI Home Customizer, an AI-driven platform designed to help homeowners and builders visualize, customize, and scope ADU projects more effectively, bridging the gap between early interest and qualified demand.

    Known for his direct, no-fluff approach, Wayne focuses on helping builders think beyond short-term lead generation and instead build durable pipelines that support long-term growth, team stability, and personal freedom. His perspective is shaped by a background in military service, formal marketing education, and years of hands-on experience building and scaling service-based businesses.

    Wayne regularly shares insights on digital marketing, systems thinking, and the future of housing, and is a sought-after advisor for builders looking to scale with clarity rather than chaos.

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