Lead Quality Is a Myth: Here’s How to Bust It with a Solid Sales Process
Ask any marketer or business owner about their biggest frustration, and “bad leads” will inevitably come up. But what if we told you that lead quality is a myth? That’s right—there’s no such thing as inherently “bad” leads. The issue isn’t the leads; it’s what happens after they enter your pipeline. The truth is, the …
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