Wayne Ledoux

Wayne Ledoux is the founder of Team Mayhem, a digital marketing and systems consultancy specializing in growth for ADU and tiny home builders across the United States. With more than 15 years of experience in digital marketing, Wayne has helped construction and development businesses move from referral-dependent operations to predictable, scalable client acquisition systems. Wayne’s work sits at the intersection of performance marketing, sales systems, and operational leverage. His team designs and manages end-to-end growth infrastructure including paid media, lead qualification, CRM automation, sales process optimization, and AI-powered tools tailored specifically to the ADU and residential construction markets. Under Wayne’s leadership, Team Mayhem has delivered measurable outcomes for builders, including clients generating $500,000 in revenue within 24 hours, $1.7 million in 30 days, $3.5 million in 90 days, and multiple builders closing five or more ADU or tiny home projects in a single month. These results are driven not by volume tactics, but by systems that align marketing, sales, and follow-up into a single, repeatable machine. Wayne is also the creator of Up to Code: The Complete AI Home Customizer, an AI-driven platform designed to help homeowners and builders visualize, customize, and scope ADU projects more effectively, bridging the gap between early interest and qualified demand. Known for his direct, no-fluff approach, Wayne focuses on helping builders think beyond short-term lead generation and instead build durable pipelines that support long-term growth, team stability, and personal freedom. His perspective is shaped by a background in military service, formal marketing education, and years of hands-on experience building and scaling service-based businesses. Wayne regularly shares insights on digital marketing, systems thinking, and the future of housing, and is a sought-after advisor for builders looking to scale with clarity rather than chaos.

AI Myths vs. Reality: Amplify Your Expertise, Don’t Replace It

Imagine this: You’ve just read another headline about how artificial intelligence is taking over. You wonder if all those years spent perfecting your craft as a marketer were for nothing. But here’s the truth—AI isn’t here to replace you. It’s here to amplify you. In this article, we’ll bust the myths around AI in digital […]

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AI Myths vs. Reality: Why It’s Time to Replace Excuses, Not Jobs

A digital marketing agency owner sits at their desk, overwhelmed by the chatter about AI. “It’s going to replace us all,” they think, nervously sipping their coffee. Sound familiar? The truth is, AI isn’t here to take your job, but it might just take your excuses. The question is—are you ready to adapt? In this

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The Delicate Art of Lead Quality: Nurturing New Connections for Business Growth

Picture this: You’re a master chef, renowned for your culinary prowess. Your regulars rave about your dishes, and word-of-mouth brings a steady stream of diners to your restaurant. But one day, you decide to expand, opening your doors to a broader audience. Suddenly, you’re faced with new patrons who’ve never tasted your food before. How

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The Power of ‘Keep Going’: A Raw Look at Entrepreneurial Resilience

I stood in my garage, surrounded by bikes and pool floaties and the echo of my own frustrated curses. For two weeks, I’d been battling with a project that seemed determined to break me. As the founder of Mayhem Digital, I was used to challenges, but this one had pushed me to the brink. The

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The New Reality of Quality in Digital Marketing: A Wake-Up Call for Coaches, Business Owners, and Entrepreneurs

The Shifting Landscape of Customer Behavior I think this scenario has happened to every entrepreneur, if you’ve been playing the game for anything Longer than a year: You get your product or service ready to go for the market and you launch. You’re excited, your team is pumped, and you’re ready for the sales to

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The Power of Pre-Selling: A Game-Changer for Your Business

Have you ever been scrolling through your feed, mindlessly swiping past endless posts and ads, when, suddenly, something catches your eye? If you’re anything like me, this is what happens next: You stop, read, and before you know it, you’re reaching for your wallet. That, my friends, is the magic of pre-selling at work. And

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Turning Problems into Opportunities: The Four Choices Every Coach and Course Creator Must Make

Every morning you wake up, there’s bound to be some kind of issue that crops up. It’s part of life, especially in the fast-paced world of high ticket coaching and course creation. Maybe it’s a last-minute client cancellation, a technical glitch in your course platform, or a dip in engagement rates. Whatever it is, you

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