Power of Pride in Sales & Advertising

No matter who you are or where you come from, your opinions about sales can be divisive. Often met with disdain and skepticism, individuals in this field find themselves defending their choice of profession. “You’re the obnoxious guy that calls me the second I fill out a form online,” they say. It’s a common sentiment that can leave professionals questioning their path.

Embracing Change: A Personal Journey

Reflecting on my early days in sales back in ’09, I used to introduce myself as “the guy who called you out of the blue.” Admittedly, I lacked pride in my work, merely going through the motions to keep a job. Unsurprisingly, my results mirrored my lack of enthusiasm, marking me as the worst salesman at the company for a staggering 91 days.

It was a turning point when I discovered the transformative power of taking pride in my work. As I embraced this newfound perspective, my fortunes changed, propelling me from the bottom to the pinnacle of success within the company and beyond.

The Elation of Entrepreneurship

In 2016, I took a leap and opened my own business. The moment captured in my memory is still vivid – the elation of securing a deal entirely on my own. It was a confirmation that someone valued what I had to offer, a feeling that transcended financial success. The satisfaction of knowing I had built something valuable became the driving force behind my work.

Walking into a new client’s space and witnessing their success mirrors my own journey. It transports me back to the days when I shifted from being the worst salesman to the best. In those moments, derogatory comments about my profession fade away because I understand the joy and relief experienced by the client.

Beyond Stereotypes: The Impact of Sales and Advertising

Critics may belittle sales and advertising, but I’ve witnessed firsthand the profound impact it can have. It has been the catalyst for providing stability to my family, covering rent, fixing broken cars, facilitating cross-country moves, and affording vacations that once seemed reserved for the privileged. Sales and advertising saved my life in more ways than one.

As a salesman, I recognize the pivotal role I play in keeping the gears of industry turning. It’s a responsibility that extends beyond business transactions, touching on jobs, marriages, politics, and the freedom of thought. Far from a hindrance, I proudly serve my family, fellow man, and country through the invaluable work of sales and advertising.

Mayhem Digital: Elevating Your Impact

At Mayhem Digital, we understand the importance of always knowing where your next lead, appointment, and client are coming from. Our expertise extends to coaches, business owners, and entrepreneurs, providing a strategic approach to elevate your impact in the market. Book a call with us here to discover how we can empower your journey.

A Proud Legacy

The journey from doubting one’s profession to taking immense pride in it is a transformative experience. Sales and advertising, when approached with dedication and pride, transcend stereotypes, bringing value to individuals, families, and communities. Are you ready to embark on a journey of pride and success in your endeavors?

Author

Wayne Ledoux

Wayne Ledoux is the founder of Team Mayhem, a digital marketing and systems consultancy specializing in growth for ADU and tiny home builders across the United States. With more than 15 years of experience in digital marketing, Wayne has helped construction and development businesses move from referral-dependent operations to predictable, scalable client acquisition systems.

Wayne’s work sits at the intersection of performance marketing, sales systems, and operational leverage. His team designs and manages end-to-end growth infrastructure including paid media, lead qualification, CRM automation, sales process optimization, and AI-powered tools tailored specifically to the ADU and residential construction markets.

Under Wayne’s leadership, Team Mayhem has delivered measurable outcomes for builders, including clients generating $500,000 in revenue within 24 hours, $1.7 million in 30 days, $3.5 million in 90 days, and multiple builders closing five or more ADU or tiny home projects in a single month. These results are driven not by volume tactics, but by systems that align marketing, sales, and follow-up into a single, repeatable machine.

Wayne is also the creator of Up to Code: The Complete AI Home Customizer, an AI-driven platform designed to help homeowners and builders visualize, customize, and scope ADU projects more effectively, bridging the gap between early interest and qualified demand.

Known for his direct, no-fluff approach, Wayne focuses on helping builders think beyond short-term lead generation and instead build durable pipelines that support long-term growth, team stability, and personal freedom. His perspective is shaped by a background in military service, formal marketing education, and years of hands-on experience building and scaling service-based businesses.

Wayne regularly shares insights on digital marketing, systems thinking, and the future of housing, and is a sought-after advisor for builders looking to scale with clarity rather than chaos.