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Platforms Don’t “Work.” Campaigns Do. If you’ve ever tried “running ads” and got a bunch of tire-kickers, ghosters, or people asking for a $40K ADU that doesn’t exist… congrats. You’re a normal builder. The problem usually isn’t the platform. It’s the setup. Most small ADU builders are doing one (or more) of these: This blog […]

Marketing Isn’t Optional, It’s Your Business Engine Let’s get real: you didn’t sign up to be a marketer. You signed up to build killer ADUs, high‑quality tiny homes, and solutions people actually live in. But here’s the hard truth — if nobody knows you exist, your inbox stays quiet and your calendar stays empty. Lucky

Imagine this: You’ve just read another headline about how artificial intelligence is taking over. You wonder if all those years spent perfecting your craft as a marketer were for nothing. But here’s the truth—AI isn’t here to replace you. It’s here to amplify you. In this article, we’ll bust the myths around AI in digital