Discover how Brad turned a $250K franchise collapse into a $7M+ success with 35 tiny homes sold in one year, powered by smart branding, Meta ads, and a custom lead-gen machine.
From Setback to Standout: Brad’s Tiny Home Comeback
Imagine investing a quarter of a million dollars into a franchise that vanishes, leaving you without a system, brand, or path forward. That was Brad’s reality. But what came next was all him. A resourceful, action-oriented entrepreneur, Brad partnered with us to create something stronger, smarter, and entirely his own.
The result? A stand-alone tiny home builder brand that brought in $7M+ in revenue in just 12 months. No hype, just systems that work.
The Franchise Fallout (And What Happened Next)
Brad, along with 80+ other investors, had bought into Anchored Tiny Homes, expecting a turnkey business opportunity. When the franchise collapsed, everyone was left without direction.
That’s when Brad stepped up. His goal: build a real business, not rely on someone else’s system. He came to us not as someone defeated, but someone ready to rebuild and go even bigger.
Our Full-Stack Growth System in Action
Phase 1: Rapid Rebuild in Two Weeks
Brad needed speed, and we delivered. In under 14 days, we:
- Built a fully custom WordPress site
- Developed high-converting landing pages
- Integrated a complete CRM system
- Deployed an AI appointment setter
- Created all ad copy, creative, and funnel structure
Phase 2: Premium Brand Positioning
We didn’t just build a brand. We engineered market dominance.
We helped Brad position Tiny Homes of Tucson as the only full-service, white-glove tiny home solution. The messaging was clear: permits, sewer hookups, electrical, and full build—all handled. This wasn’t about selling tiny homes. It was about delivering total lifestyle freedom without the headache.
This approach made his brand the obvious choice in a sea of DIY builders and patchwork contractors. Our content strategy emphasized professionalism, trust, and concierge-level service.
Phase 3: The Digital Newspaper That Feeds the Machine
We launched our proprietary “digital newspaper” strategy—an advertorial-style trust-builder that acts as the top of the funnel.
Unlike traditional ads, this format builds authority while disarming skepticism. Readers engage like they’re consuming editorial content, not being sold to. From there:
- Traffic flows into conversion-optimized campaigns built on Meta
- High-intent leads are captured and passed directly to the AI appointment setter
- Prospects are nurtured automatically within the CRM until they book
The digital newspaper fuels the funnel. The system closes the leads. Brad just had to show up and build.
The Numbers That Matter
- 35 contracts signed in Year One
- Average contract value: ~$200,000
- Total ad spend: $79,852
- Revenue generated: Over $7,000,000
- First sale: 45 days after launch
- Return on ad spend: 10x+
- Lead flow: 8–10 qualified leads per day by Week Two
What Makes This Work (and Why Brad Crushed It)
Brad’s success wasn’t just about getting a new website or launching ads. It was the alignment of three things:
- A committed, driven business owner ready to go all in
- A crystal-clear positioning strategy
- A lead-gen system designed for speed and scale
When all three locked in, the momentum was undeniable. Brad even reported signing half a million dollars in contracts in a single day—and he’s had multiple six-figure weeks since.
“We picked up about a half $1 million in signed contracts on Friday. A total of three houses for two different clients. Great day!” — Brad
The Tiny Home Market Is Only Getting Bigger
The global tiny home market is projected to grow from $5.95 billion in 2024 to $8.2 billion by 2033. As housing costs rise and sustainable living trends continue, demand for full-service, high-quality tiny home builds will soar.
This space isn’t just trendy—it’s a booming real estate subcategory. Brad’s story shows that with the right systems and execution, it’s wide open for smart players.
Takeaways for Other Builders & Founders
- A failed franchise doesn’t define your future
- Systems matter more than speed alone
- Brand clarity creates market authority
- Trust-based funnels drive conversion at scale
Want This In Your Business?
Brad went from loss to legacy in under a year. If you’ve got the grit, we’ve got the system.
Let’s build something worth bragging about.
FAQs
How fast can results happen?
Leads came in within 48 hours. First sale in 45 days. Full momentum by 90 days.
Do I need to be a tiny home builder for this to work?
No. We work with home manufacturers, construction pros looking to add ADUs to their repertoire and container home/prefab builders as well. If you’ve got a niche and a bold offer, our system adapts.
What’s the digital newspaper strategy?
It’s a high-trust, story-driven ad format that feels like editorial content. It warms up cold traffic and feeds the rest of the funnel.
How much of this was Brad vs. the system?
Brad executed like a beast—but we built the engine that gave him the fuel.
How much does it cost to get started?
Let’s chat. We’ll build something based on your budget, goals, and ambition.
