From Betrayed Franchise Owners To The Most Trusted Tiny Home Builder In Utah And Expanding Into San Diego

When Nest Tiny Homes first reached out to us, they were carrying something heavier than a failing marketing system.

They were carrying betrayal.

They were the first-ever franchise location to buy into the model. They ran it for a year. They believed in the mission. They invested their time, reputation, and trust…

And then the franchise collapsed.

No warning.
No leadership.
No plan forward.

Nest Tiny Homes wasn’t looking for “better marketing.”
They were looking for someone they could finally trust.

Someone who could rebuild their entire growth engine from the ground up.

This is the story of how they went independent, rebuilt their brand, scaled past Utah, and generated $5.65 million in 12 months with a system designed to restore confidence, clarity, and momentum.

The Breaking Point: When Trust Is Broken, Everything Stops

Nest had something most other franchise survivors didn’t:
30+ years of experience building commercial projects.

So finances weren’t the issue.

The real damage came from:

• Not knowing who to trust
  
• Not knowing how much to spend or where
  
• Feeling misled by the franchise’s fake “marketing system”
  
• Lacking a real department that understood ads + automations + funnels
  
• Needing an entire marketing engine rebuilt immediately
  
  

They had the skill. They had the product.
They just needed a team who could match their work ethic and rebuild the foundation.

As one of the owners said to us early on:

“We trust you more than we probably should. I think you guys have been doing a great job and I look forward to our continued relationship.”

That was our signal: deliver results… fast.

The Strategy: Rebuild The Entire ADU Growth Ecosystem In Record Time

We took the same proven framework used to scale top-performing ADU builders and rebuilt Nest’s marketing department from scratch.

Branding

They already had the name Nest Tiny Homes, and we leaned into its symbolism:

• A nest is built with intention
  
• A nest is for family
  
• A nest represents safety, legacy, and partnership
  
  

We built their positioning around that deeper emotional identity.

Website (Modernized + Optimized)

Design, messaging, user flow, conversion strategy — rebuilt to reflect a premium ADU builder.

Lead Generation (Meta + Google)

We deployed our omnichannel system, optimized for:

• High-quality ADU buyers
  
• Rental income seekers
  
• Aging parents
  
• Multi-generational families
  
  

Appointment Setting (AI + Human Hybrid)

One AI system that handles:

• Messenger
  
• IG DMs
  
• SMS
  
• Email
  
• Live chat
  
  

No more lost leads. No more slow follow-up.

CRM + Sales Workflow

A complete preconstruction pipeline:

• Lead intake
  
• Automated follow-up
  
• Qualification workflows
  
• Appointment booking
  
• Multi-touch nurturing
  
  

Advertising Strategy

We ran our proprietary:

Digital Newspaper Strategy
A method that builds local trust and authority while generating leads and warming the market simultaneously.

Content Strategy

We built their entire content framework around:

• Authority posts
  
• Affinity posts
  
• Character posts
  
• Action posts
  
  

This positioned Nest as the most trusted ADU builder in Utah, and soon, San Diego.

AI Automations

12+ automations covering:

• First contact
  
• Lead scoring
  
• Appointment booking
  
• Preconstruction process support
  
• Sales follow-up
  
  

In short:
We rebuilt what the franchise should have built — but never did.