From Losing Their Nest Egg To Closing 17 Tiny Home Builds And Generating $3.63 Million In Revenue In 12 Months

When Kinstruct Tiny Homes first came to us, they weren’t a “tiny home company” at all.

They were a family who had built an ADU for their mother-in-law, realized how many other families needed the same solution, and decided to buy into a franchise promising a turnkey business model.

But when the franchise collapsed, they were left with:

• No brand
  
• No drawings
  
• No marketing
  
• No support
  
• No lead flow
  
• And a very real 90-day runway before their savings dried up

   

They had invested their nest egg into what looked like a solid financial move… only to find themselves holding the bag.

This is the story of how they went independent, launched Kinstruct Tiny Homes, and became the fastest-growing ADU builder in New Hampshire.

The Breaking Point: When the Franchise Failed Overnight

Kinstruct didn’t “choose” to go independent.

They were forced into it.

The franchise they invested in collapsed and disappeared, leaving them with:

• Zero systems
  
• Zero brand assets
  
• Zero support
  
• Zero marketing
  
• And zero plan B

   

They had experience in construction and real estate… but that wasn’t enough to magically create:

• A brand
  
• A sales process
  
• A website
  
• An offer
  
• Lead generation
  
• A pipeline
  
• Or a reputation

   

They were staring down the barrel of losing everything.

The biggest fear?

That Team Mayhem wouldn’t be able to replicate what the franchise had promised but never delivered.

The Strategy: Build Their Entire Company From Scratch In 30 Days

Kinstruct came to us with a simple ask:

“We need leads. We need appointments. We need a real brand.
And we have 90 days before we’re out of cash.”

So we built everything from the ground up.

Branding & Naming

We renamed and rebranded them as Kinstruct Tiny Homes
(their brand mission: “Building with our kin to help your kin.”)

New Website

A full rebuild:
https://kinstructtinyhomes.com/

Lead Generation

We launched an omnichannel system using:

• Meta Ads
  
• Google Ads
  
• Our proprietary “digital newspaper” authority-building ad strategy

   

Appointment Setting

We deployed our AI appointment setter that runs across:

• Messenger
  
• Instagram DMs
  
• SMS
  
• Email
  
• Website chat

   

Sales Process Development

We built:

• Custom CRM
  
• Preconstruction pipeline
  
• Follow-up automations
  
• Custom scripts
  
• A 12-step buyer education process

   

Content + Positioning

We positioned Kinstruct as the most trusted ADU builder in New Hampshire,
with content designed around:

• Authority posts
  
• Affinity posts
  
• Character posts
  
• Action posts

   

All designed to turn cold traffic into warm prospects.

AI Automations

We deployed 12+ automations that handled everything from:

• Initial lead contact
  
• Appointment booking
  
• Follow-up
  
• Pipeline movement
  
• Preconstruction workflow

   

In short:
We didn’t just give them marketing.
We built them a company.